Election campaigns are the programmatic, party-organizational and journalistic-communicative measures to be taken by parties and candidates. Election campaigns are key phases in political communication either through political videos, news articles or social media platforms. In preparation for elections, they make a contribution to the establishment of democratic legitimation in the representative system. For online videos used for political purposes.

Elections, election campaigns videos and democracy

Elections are not the only form of political participation. In terms of constitutional and political law, however, they are regarded as a prominent act of legitimation. Compared to all other options for political participation, elections are the only form of participation that gives all citizens the same opportunity for political impact at comparatively low social costs. Elections belong to the “core of the democratic order”.

The exercise of state authority manifests itself in a special way in elections by the people. The permanent process of opinion and decision-making leads to the decisive act of parliamentary elections. By revealing motives, purposes and presumed consequences, by providing information about factual and personal alternatives, election campaigns are intended to enable democratic control. This can be done through formative videos.

Elections served as a manifestation of the socialist state consciousness. By participating in elections, the unity between the people and the government should be demonstrated demonstratively without being able to influence the composition of the parliament.

Political videos: From the point of view of democracy theory

The question must be asked whether professionalized communication management based on marketing methods customary in the market at least partially calls into question the legitimizing character of elections. This is especially the case when the addressees of are not addressed as citizens, but as more or less political consumers. This question also arises with a view to an almost traditionally negative assessment. Opinions differ on the quality of political communication.

Politics should have an information and mobilization function. They draw attention to the special event of the election in the first place, arouse political interest and help to deal with alternatives in terms of personnel and content.